the whole situation with Warp lately (and indeed labels in general) has gotten me thinking...what will happen to the roster of artists currently signed to Warp?
Warp have been making some rather questionable decisions lately, and to me it points to a label that is trying to stay afloat in an industry that is admittedly dying out due to the internet and piracy.
So what will happen to BoC when Warp sinks? because it
will happen, and i would be bold enough to say that there won't be any Warp30 celebrations.
i personally see two choices:
- 1. Boards of Canada do the whole "Nine Inch Nails" style self-distribution through the internet thing
or
2. Quit releasing music publicly altogether
since Boards of Canada have openly shown their disdain for the internet in the past, i really don't think they would embrace digital distribution in the same way that Reznor has. ok, the internet presence of Boards of Canada has improved somewhat with the intermittent cryptic clues from our dear mdg, but on the whole i think that BoC would go for option 2, simply because their whole stance on music has been that they make it for their own enjoyment, and for the enjoyment of people close to them. i think they have more integrity than to bow to the pressures of a music industry going under, and i think they would much prefer to sink back into the obscurity whence they came.
discuss?