i think its safe to say we are in a ARG hurricane

[desfax]

thats just been designated a hurricane instead of tropical storm

[babylulu]

thats just been designated a hurricane instead of tropical storm

i don't think so. what about this rollout suggest it's an ARG?

there have been no codes or cyphers. no geocaches or transmissions, no shortwave radio broadcasts... why do people insist it's an ARG again?

[μasch]

thats just been designated a hurricane instead of tropical storm

i don't think so. what about this rollout suggest it's an ARG?

there have been no codes or cyphers. no geocaches or transmissions, no shortwave radio broadcasts... why do people insist it's an ARG again?

I mean it very much echoes the store record day arg from 2013. And you know it's SOMETHING after a 13 years gap. Ppl have the rights to go bonkers

[rd1994]

I'm not 100% sure either this or the TH campaign can be called an ARG. It wasn't exactly an "alternate reality" was it?

[TaoTapeTao]

I'm not 100% sure either this or the TH campaign can be called an ARG. It wasn't exactly an "alternate reality" was it?

TH was an ARG. This is not. I don't think you understand what an ARG means. They didn't hold hands with the fans to figure out the cryptic stuff about the TH rollout.

"An [ARG is a] interactive, networked narrative that uses the real world as a platform to tell a story, often blurring the lines between fiction and reality"

[xeno]

This time around the brothers are precision-targeting exactly where they need it, no codes, no elaboration, just simple action.

2026 internet can do the rest. That's the hurricane. They're free to just lie back and watch youtubers put out "emergency reactions" and seven hundred comments about a freezeframe.

This is a beautiful thing. Mike and Marcus will use their new powers responsibly. All good.

[Twoist]

Not an ARG. I thought it might be at first but this is just setting a tone for what's to come. Nothing for us to really do except sit back, absorb, admire and wait.

[dana]

There is a relatively new tiktok account with a lot of views and videos of wildlife footage changing rapidly with a computer voice over boards of canada style music with numbers and cryptic messages, but i don't think its them - i looked up the location and it was australia - the channel is called 01948762352897269676551c if you want to take a look.

[turquoise70]

This time around the brothers are precision-targeting exactly where they need it, no codes, no elaboration, just simple action.

2026 internet can do the rest. That's the hurricane. They're free to just lie back and watch youtubers put out "emergency reactions" and seven hundred comments about a freezeframe.

This is a beautiful thing. Mike and Marcus will use their new powers responsibly. All good.

I don't really have a finger on the pulse of this kind of thing but this feels right to me.

Which works for me because I just don't have the energy nor the knowhow to go scrambling around the modern age technoscape hunting for crumbs.

[Cupz]

I don't really have a finger on the pulse of this kind of thing but this feels right to me.

Which works for me because I just don't have the energy nor the knowhow to go scrambling around the modern age technoscape hunting for crumbs.

Same. I don't really feel like easter egg hunting like I once did, there's been so much of that. I just want to behold the good art and sweet tunes.

[Den]

I feel this too, and I do not think we're meant to. The silence is wild though, and the way this is all unfolding doesn't feel traditional to me anymore.