Happy Birthday The Other
I can see how people are having mixed feelings about the video. Not me though cause I think its great. Here are my reasons:
1. the theme of the great outdoors is central to the very spirt of BOC and the use of sky, sea and light is therefore conceptually spot on.
2. the integration of these elements is perfect with the texture of clouds uniting beautifully with those of water.
3. The very genesis of BOC comes from the inspiration of the visual world and how others have portrayed it - namely the national Film board of Canada. So it is entirely appropriate that they should use film stock as well. Pink floyd did it with Crystal Voyager and Eno did it with the moon landings in Apollo - atmospheres and soundtracks, so why noy BOC
4. In my mind BOC has attracted extreme sports types when they want to chill after snowboarding or surfing (correct me if this demographic is wide of the mark) so using the surfer stuff fits as well.
5. The images sync well with the music. A flawed beauty in both.
6. I work in the arts and a sometimes freelance art critic so I know what i'm talking about
